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GDC Next 2014 Schedule

View, browse and sort the ever-growing list of GDC Next sessions by pass type, track, format and day. With GDC Next Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Next Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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  • Using Deep Links for Discoverability

    Phillip Nelson  |  Director of Product, Quixey
    Location:  Room 501
    Format: Lecture
    Track: ADC
    Pass Type: ADC Pass, All Access Pass - Get your pass now!
    Vault Recording: Video
    Audience Level: Intermediate

    2014 has been the year of the deep link, with deep linking solutions from Google and Facebook joining standards like AppURL. Deep linking makes it possible for developers to connect people with content deep inside their apps, like specific restaurant reviews in Yelp, songs in Spotify, or recipes in Allthecooks, breaking down the barrier of opening an app and searching inside of it. In this session, developers will learn why deep linking provides a better user experience and can increase the likelihood of user retention. We'll also dive into how deep linking has performed for several big brands this year.

    Takeaway

    Takeaways will include background on deep linking, why it's a better way to be discovered, how deep links have worked for existing brands, and how to put deep links to work for you. Essentially, developers will leave equipped to start using deep links to drive traffic to their own apps.




     
    UBM Tech