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GDC Next 2014 Schedule

View, browse and sort the ever-growing list of GDC Next sessions by pass type, track, format and day. With GDC Next Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Next Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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  • Marketing and Monetization for Mobile Indies: New Data from the Trenches

    Keith Katz  |  Co-Founder, Execution Labs
    Location:  Room 502 A
    Format: Lecture
    Track: Business & Marketing
    Pass Type: All Access Pass, GDC Next Pass - Get your pass now!
    Vault Recording: Video
    Audience Level: All

    Recent marketing and monetization data is difficult for small game developers to find. Execution Labs (XL) -- a talent platform for game developers -- collects and analyzes this data from our indie studios, and Keith makes a point of sharing it with others. XL has launched multiple high-quality games for Android, iOS and Kindle within the last year, so Keith's data is fresh and actionable. Keith will also share some best practices in marketing that XL's studios have implemented after extensive trial and plenty of error.


    After Keith's talk you will have real, actionable data from recently launched mobile games that you can use in your own indie studio when forecasting things like target retention numbers, conversion percentages, marketing spend, and the impact of featuring by Apple and Google. You'll also learn best practices for competitive analysis, selecting test markets and acquisition partners based on your game genre, and even how to test your game's icon.

    UBM Tech