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GDC Next 2014 Schedule

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  • Killing as Usual - Wooga's Hit Filter

    Sebastian Kriese  |  Corporate Development Manager, Wooga
    Location:  Room 502 A
    Format: Lecture
    Track: Business & Marketing
    Pass Type: All Access Pass, GDC Next Pass - Get your pass now!
    Vault Recording: Video
    Audience Level: All

    There are over 1,000 new mobile games released every week, yet only a small percentage of these become profitable, and far fewer become hits. In this talk, Sebastian Kriese, corporate development, details Wooga's approach to developing hit mobile games using the "Hit Filter." The approach sees the company create upwards of 40 prototypes a year, stopping most at various stages of production, and releasing only a handful they deem to have hit potential. Sebastian will talk about what it means to be in the business of killing games and why all projects are important to the company's success, even if they didn't quite have the X-factor.


    Sebastian will give insights on Wooga's publishing strategy, and he will explain why managing difficulty curves, striking the right balance between skill and luck for a mass market audience, and rewarding players is important for creating a puzzle game with hit potential.

    UBM Tech