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GDC Next 2014 Schedule

View, browse and sort the ever-growing list of GDC Next sessions by pass type, track, format and day. With GDC Next Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Next Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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  • How to Get Started with Marketing Your Indie Game

    Joel Dreskin  |  Marketer, Independent
    Justin Woodward  |  Founder, Creative Director, Owner, Interabang Entertainment
    Location:  Room 515 B
    Format: Lecture
    Track: Business & Marketing
    Pass Type: All Access Pass, GDC Next Pass - Get your pass now!
    Vault Recording: Video
    Audience Level: All

    For those who want to earn a regular income from indie games, marketing can be as vital to success as the game itself. Some look at this in the abstract --- as something that they should get to at some point. Too frequently, they never dive in to it at all, or do so very late. This session provides expert advice from two perspectives: a marketer who has driven launches for a range of releases and an indie who has been heavily involved in the community, notably through his own game. The two speakers have worked together on the Media Indie Exchange press events for indies.

    Takeaway

    This session provides the audience with key information for marketing their games effectively: how to start, dos and don'ts, real world examples, and practical guidance on how to apply this to their projects. This includes best practices of AAA publishers and details from plans that have worked for others.




     
    UBM Tech