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GDC Next 2014 Schedule

View, browse and sort the ever-growing list of GDC Next sessions by pass type, track, format and day. With GDC Next Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Next Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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  • How to Catch a Unicorn: De-Risking Creativity

    Joost Van Dreunen  |  CEO, SuperData Research, NYU Game Center
    Location:  Room 515 A
    Format: Lecture
    Track: Business & Marketing
    Pass Type: All Access Pass, GDC Next Pass - Get your pass now!
    Vault Recording: Video
    Audience Level: All

    Creativity is inherently risky. Designing, developing, distributing and publishing games is perhaps one of the riskiest businesses around. But you don't have to be a finance droid to make a few effective changes to your operation that will give you a better chance of long-term sustainability, and therefore, more creative freedom. In this lecture, we will identify the major stumbling blocks that game companies face, and see how others have either overcome or succumbed to them. Building on market data, consumer insights and company case studies, we'll take a look at what you can do reach the middle ground between business rationalization and creative freedom.


    Attendees will walk away with a better sense of key business questions that can either inhibit or enable creative freedom. Consequently, the audience will leave with a permanent +2 modifier on all industry intelligence rolls. Knowledge of the games industry, while helpful, is not required.

    UBM Tech