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GDC Next 2014 Schedule

View, browse and sort the ever-growing list of GDC Next sessions by pass type, track, format and day. With GDC Next Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Next Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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  • How to Balance Brand Guidelines with Android Guidelines

    Jean Baptiste Queru  |  Senior Principal Engineer, Yahoo
    Location:  Room 501
    Format: Lecture
    Track: ADC
    Pass Type: ADC Pass, All Access Pass - Get your pass now!
    Vault Recording: Video

    As the Android ecosystem continues to grow, more and more companies are building apps designed specifically for Android users. Companies need to find a way to maintain their brand familiarity, while staying within Android guidelines. At Yahoo, for example, there is a broad portfolio of applications, which need to represent Yahoo's brand and aesthetic, while also adhering to Android best practices for user design. Yahoo senior principal engineer Jean-Baptiste Queru (JBQ) will share how to design a positive user experience for Android apps while maintaining brand resonance, along with examples and case studies from his work at Yahoo. As one of the earliest Android users, and the former lead for Android's Open Source Project at Google, JBQ currently touches 3-5 Android applications at Yahoo every day, and manages to strike the design balance across Yahoo's entire portfolio.

    Takeaway

    Attendees will learn how to create apps that maintain brand familiarity, while also following Android guidelines. JBQ will also share examples from his work at Yahoo that the audience can apply to their own projects.




     
    UBM Tech