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GDC Next 2014 Schedule

View, browse and sort the ever-growing list of GDC Next sessions by pass type, track, format and day. With GDC Next Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Next Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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  • Hello, Delicious Friends: In and Out of Character on Social Media

    Hannah Flynn  |  Marketing Manager, Failbetter Games
    Location:  Room 511 AB
    Format: Lecture
    Track: Community
    Pass Type: All Access Pass, GDC Next Pass - Get your pass now!
    Vault Recording: Video
    Audience Level: All

    Failbetter Games has been making offbeat narrative games for five years now, and evolved into a successful indie studio. We'd never have survived this long without a loyal and supportive community. When the time came to Kickstart our latest game, they were invaluable at every stage. This talk describes how we used both in-character and out-of-character engagement on social media to grow, assist, engage with and benefit from that community - the specifics of different channels, the utility of playful menace and the dangers of Kickstarter-funded tattoos.


    Attendees will hear war stories/case studies about specific approaches that worked on specific channels -- about how to grow and energize a community, and how to let them help when the time comes.

    UBM Tech