GDC Next  

GDC Next 2014 Schedule

View, browse and sort the ever-growing list of GDC Next sessions by pass type, track, format and day. With GDC Next Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Next Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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  • Find the Right Users, Find Success (Presented by Google)

    Alex Valle  |  Head of Global App Ads Sales and Strategy, Google Inc
    Location:  Expo Floor Theater, Booth 102
    Format: Sponsored Session
    Track: Business & Marketing
    Pass Type: GDC Next Pass, Expo Pass, All Access Pass, ADC Pass - Get your pass now!
    Vault Recording: Video
    Audience Level: All

    It's important to drive awareness of your app, but you want to reach the right kind of users: those who engage with your app often, and drive frequent usage and conversions. App promotion, re-engagement, and knowing how to assess lifetime value presents challenges to all app developers. Search, display and video can all work together to build your user acquisition strategy in a sustainable way. Discover how you can leverage Google's tools to achieve your goals.

    UBM Tech