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GDC Next 2014 Schedule

View, browse and sort the ever-growing list of GDC Next sessions by pass type, track, format and day. With GDC Next Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Next Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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  • Building Successful eSports Communities - Lessons Learned After 2300+ eSports Events

    Jason Xu  |  CEO, Battlefy
    Location:  Room 511 AB
    Format: Lecture
    Track: Community
    Pass Type: GDC Next Pass, All Access Pass - Get your pass now!
    Vault Recording: Video
    Audience Level: Intermediate

    In 2013, seven of the top 10 grossing F2P games were eSports titles, accounting for $2.85B in revenues. With eSports viewership and prize pools topping major sports, organized competitions and content have become inseparable from PVP games. eSports is driven by a complex ecosystem of developer/publishers, competition organizations, content producers, media buyers, players and spectators. This session takes a deep dive into:

    1. The relationships and interactivity between the stakeholder
    2. The economics behind leagues, teams and content creators
    3. The strategies for building competitive play at both the professional and amateur levels

    Takeaway

    This session covers the key points to understanding and operating in the eSports ecosystem:

    1. Deep dive into the eSports ecosystem
      - Talent, competition, content: relationship and interactivity between organizers, players, casters, managers, and brands.
      - Studios/publishers as anchors and amplifiers. How to help stakeholders succeed through the creation of standards, rules, best practices and marketing channels
    2. eSports is not all about the pros. How to build competitive play at the amateur level
      - Pro eSports = viewership. Amateur eSports = playership. Leverage recognition and virtual rewards to cultivate amateur and collegiate communities
      - Creating aspiration. How to partner with communities to create a road to pro
    3. The business of eSports
      - Understanding the economics behind leagues, teams, and content creators
      - How brands evaluate sponsorship opportunities




     
    UBM Tech