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GDC Next 2014 Schedule

View, browse and sort the ever-growing list of GDC Next sessions by pass type, track, format and day. With GDC Next Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Next Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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  • Assassin's Creed IV Black Flag Multiplayer: Crafting Good Monetization on the Traditional Console

    Damien Kieken  |  Game Director, Ubisoft
    Location:  Room 502 B
    Format: Lecture
    Track: Design
    Pass Type: GDC Next Pass, All Access Pass - Get your pass now!
    Vault Recording: Video
    Audience Level: All

    How can we sustain a game's revenue while enriching the traditional gamer experience? During this session, Damien will explain more about the monetization design in the multiplayer of Assassin's Creed. He'll share a retrospective of the progressive introduction of the monetization into the franchise and how it has proved a success with the players. This presentation will also detail the systems which have been integrated (shortcut unlocks, packs blending gameplay and appearance items, content turnovers, consumables, etc.) and why it was done this way. Damien will share some statistics with you, what we learned on Assassin's Creed III and how we improved on it in Assassin's Creed IV Black Flag. During the monetization development, we had to define our own models and golden rules to fit players' expectations on the retail game market, and this will be one of the biggest takeaways from this session.


    You'll leave the presentation with key learnings that will help you craft good monetization models on a traditional title while keeping players happy to play the game. To name a few: build the monetization system with the game mechanics (not after), do not include exclusive items through monetization, and don't monetize everything.

    UBM Tech