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GDC Next 2014 Schedule

View, browse and sort the ever-growing list of GDC Next sessions by pass type, track, format and day. With GDC Next Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Next Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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  • Advertising 101: The Journey of an Ad from Marketer to Consumer

    Michael Wright  |  Client Partner, Facebook
    Location:  Room 501
    Format: Lecture
    Track: ADC
    Pass Type: ADC Pass, All Access Pass - Get your pass now!
    Vault Recording: Video
    Audience Level: All

    You've built an app and as it has grown in popularity, you've started to monetize your users through banner, rich media and/or video ads. While monetizing your app is great, you may not know a lot about where these ads are coming from, what companies are involved in the process, and who pockets what portion of the money involved. This information not only affects your bottom line, but is pertinent to know for ensuring a positive user experience. As an ad tech industry veteran, Michael Wright will offer a comprehensive overview of the lifecycle of an ad, all the way from brand to user. This crash course will help the non-expert gain a clearer understanding of the journey of an ad impression, including all the companies it touches along the way before it reaches your users.

    Takeaway

    Get a high level perspective on the current state of the advertising ecosystem, the various players within it, and all of the various ways an ad makes its journey from creation to delivery.




     
    UBM Tech