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GDC Next 2014 Schedule

View, browse and sort the ever-growing list of GDC Next sessions by pass type, track, format and day. With GDC Next Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Next Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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  • A User-Centric Approach to Mobile Game Measurement (Presented by Google)

    Russell Ketchum  |  Lead Product Manager at Google Analytics, Mobile Apps, Google Inc
    Location:  Expo Floor Theater, Booth 102
    Format: Sponsored Session
    Track: Business & Marketing
    Pass Type: GDC Next Pass, Expo Pass, All Access Pass, ADC Pass - Get your pass now!
    Vault Recording: Video
    Audience Level: All

    Understanding your users is essential to create a successful game. You should have the insights that lets you answer questions such as: "Where are my most valuable users coming from?" "What makes them stick?" "What makes them leave?". Once you have understood who your best players are, you should be able to segment them and offer a more tailored experience. Google Analytics for mobile apps lets you find the answer you need to constantly improve your acquisition, engagement and monetization strategies. Learn how to leverage your data to drive success.

    UBM Tech